 Bob Cranham – Music Producer
(www.bobcranham.com)
Customer Requirement
- “My website isn’t working for me, it looks old fashioned and is confusing.”
- “I want a website I can be proud of and that I can easily keep up to date.”
- “My website is only a few pages, but I still want to be able to reach my market online.”
Challenge
- A dated website with little site content.
- A defined target market to reach across the whole of the UK
- A limited marketing budget.
Solution
- We took some time to really understand what Bob’s business provided and how he wanted to be perceived.
- From 3 designs, a modern and professional design was selected.
- We then produced a suggested list of website pages and from his bullet points and range of imagery developed the content.
- As part of the website offering we provided a simple editor facility to enable Bob to update the site quickly and easily and without incurring any ongoing costs.
- The site was developed in a search engine friendly way but due to the size of the site it was going to take a lot more work and time for the site to appear at the top of the natural search engine listings. We therefore suggested to Bob we ran a carefully targeted pay per click campaign.
Results
- Website visitors increased from just a few visitors to over 2000 per quarter
- Number of website visitors contacting Bob has increased from nothing to 2 to 3 per week
The new website is modern, professional and communicates succinctly the specialist services Bob provides. The pay per click has been a great success. Bob’s services, target market and budget were perfect for a pay per click campaign. For very little money Bob has been able to put his website in front of his target audience.
Comments
“i-Marketing Asia has done so much more than simply remodel my old website. Their design team have transformed the visual impact of the site and their marketing strategy has increased contact enquiries beyond my wildest expectations. Their service throughout has been of the highest professional standard. I have absolutely no hesitation in recommending them. Great people to do business with.” Bob Cranham.
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