PR, Press Release & Article Optimization & Distribution

Content Optimization (PR releases & Online Content)

Making the most of your content

An inordinate amount of care is taken producing press releases for distribution on the newswires and to key journalists, but normally the opportunity to use this content to help a search engine listing is completely forgotten.

Press release optimization is the process of writing, configuring and distributing a press release or media article to achieve the maximum online coverage and boost search engine listings. 

Press Release Optimization 

Why do it? 

One of the methods search engines use to differentiate the value of a site is the amount of RELEVANT content on the site.  Broadly speaking, the more content you have the more important your site is, however they can only judge your site if you have content that is written appropriately and is "findable".   

Developing search engine friendly press releases and media articles for the web is one of the ways of adding value to your site:

It enhances your sites usefulness and credibility in the eyes of the consumer by having useful online information
By distributing your content on the web you can:
	Enhance awareness for your products and services
	Generate links back to your site from the article

The wrong words or not enough words and you will be indexed under the wrong keywords or search headings.

Press Release Optimization

Orchid Marketing has extensive experience of writing copy for the web. Our team of experienced copywriters are skilled in adjusting copy, maximising keywords and ensuring the right balance of being marketing led and satisfying the demands of search engines. 

Including incorrect keywords and not enough or too much page content may result in your site being indexed with the wrong keyword phrases and search headings.

To distribute the press releases and articles we use several software tools and have done significant work researching highly ranked submission sites to ensure the content is found online and indexed appropriately.

Creating web based content is critical, however:

• if it is not written carefully
• Distributed widely
• Distributed to sites that have search engine credibility

....then all your work is wasted as the articles will not be found, read or linked to.

There is alot of knowledge involved in sourcing and reviewing online content sites to ensure they are useful and appropriate, both for your site, your target media and of course your target customers.