Email Marketing, Internet Marketing, Online Direct Mail

Email Marketing

What is it?

Email marketing is online direct mail. It is the electronic equivalent of sending a postal newsletter or sales proposition however, this time it is online.

It can take many forms:

	A text based email with a sales proposition
	A viral email to generate awareness of brand building
	An email configured as an advert
	A newsletter to maintain communication

Initial benefits of email marketing are cost, speed of implementation and measureability.

Email Marketing - Stay in touch

Brand development, communication and sales

The objective of an email campaign is usually threefold:

	To generate a sale
	To maintain customer contact to ensure customer loyalty and top of mind
	To communicate your products and service offerings

The advantages of email campaigns are:

Cost	Email marketing saves on postage by up to 20 times
Timing	Email marketing is almost immediate
Response	The call to action is clear: "Click here to recieve this offer"
Effective	Email marketing enables you to communicate with your customers and prospects in real time
Measureable	Every facet can be measured, what offer was effective, what links were the most interesting
Targeted	Your lists can be easily segmented ensuring that promotional opportunites are not wasted

Email Marketing

A succesful campaign is not an accident

There are a myriad of things that should be done to ensure a successful email marketing campaign.

For example:

Design	attractive but not too complicated
Content	Interesting with focus points
Construction	reads in browsers and email clients
Links	appropriate, work and visible
Analytics	enables you to understand your customers actions

Whilst email marketing campaigns can be cheap and easy to deliver, they can also be detrimental to your brand.

We design and build appropriate email campaigns to reflect your brand and core values and take a strategic approach to segmenting your customer list, developing a contact strategy and then testing the response. Our objective is to ensure that not only are the returns on your email campaigns maximised but they are also appropriate to your brand and customer.

Orchid Marketing couples extensive direct marketing experience with design and technical expertise to ensure the best possible return on your campaign.