- PPC
- Email
- Article
- Advertising
Internet Marketing Charges
Pay Per Click
| Stage |
Deliverables |
Cost (USD) |
| Initial setup (One off) |
Briefing, Campaign plan |
$300 |
| Keyword List Identification |
| Creative Copywriting |
| Landing Page Selection |
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| Ongoing |
Campaign Organization |
15% of spend (Min $150 USD) |
| Bid Management |
| Keyword review and optimization |
| Analytics, Tracking and Reporting |
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 |
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| Landing pages |
Creation and optimization |
$75 |
|
Email Marketing Charges
| Stage |
Deliverables |
Cost (USD) |
| Initial setup |
Briefing (Objectives, Audience and budget) |
Per company charge.
Quote depends
on campaign longevity |
| Campaign Plan (Strategy/Time line/Creative) |
System setup - DNS config, account setup,
statistics account and pages |
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 |
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| Creative |
Viral |
Quote |
| HTML new design |
$150 |
| Flash |
Quote |
| |
 |
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| Construction |
HTML Design, creation, link creation, statistics tracking code, browser & email test |
$300 |
| HTML creation ONLY (pre-existing design), link creation, statistics tracking code, browser & email test |
$200 |
| Landing pages (Using existing templates) |
$100 (Per page) |
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 |
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| Data |
Database segmentation |
Customer |
| Test email - browsers, email client, spam filter |
$0.02 per email |
|
Article / Press Release Copy Optimization
| Stage |
Deliverables |
Cost (USD) |
| Initial setup |
Briefing (Objectives, Audience, Messages) |
$100 (per company) |
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Keyword identification |
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 |
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| Copy |
Rewrite article appropriately |
Price per word |
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 |
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| Distribution |
Distribute article to appropriate online PR and editorial websites |
Per "mailout" |
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