Website Content Optimization - Achieve a great site listing for your keywords

What is Copy Optimization?

Using your keywords

Search engines use the words in your site to determine what products and services you are offering.  Copy optimization is writing content specifically for the web.

The objectives are to:

	Interest the visitor and motivate them to remain "on-site"
	Write copy that satisfies the current trends in reading websites (e.g. skimmable text)
	Construct the content to ensure you are listed for your products and services
	Ensure the page construction is in line with search engine requirements

Writing web friendly copy is a skill and involves a number of disciplines:

	Copywriting and journalism - writing to entertain and inform
	Marketing - writing to sell
	Search engine understanding - writing for a good search enging listing
	Web copywriting - adapt all of the above to ensure easy to read online

Copy Optimization

Search engines use the words in your site to understand what products and services you are offering.  The copy in your site is critical to ensure your site is indexed for the right products and services.

If your site does not:

	Use the right words for search engine users
	Use a sufficient density of those keywords
	Is badly constructed i.e. words are used in the wrong places

Then....

	You will not be listed for your products and services
	You may be listed but not credited for the rank you deserve

For website copy, our copywriters are tasked with the objective of communicating your business message whilst ensuring your site is search engine friendly.  Their skill is developing copy pages of appropriate length that are focused, relevant and keyword rich so your pages achieve preferential weighting from the search engines.

Copy Optimization

Regardless of the size of your business, if you want to increase your sales you need the skills and expertise of professional copywriters.

i-Marketing Asia has an experienced team of talented writers that develop sales and promotional copy for all types of businesses and markets.  In particular they create compelling, high powered copy for:

	Website pages
	Internet advertising e.g. pay per click campaigns
	Email campaigns

In addition we often:

	Refresh existing website pages
	Translate or “clean up” badly translated sites
	Optimize the copy/content to improve listings
	Re-paginate website pages that are too long
	Develop internet advertising or email campaign copy

Our aim is to ensure your website content is:

	Focused, concise and relevant
	Highly skim readable
	Search engine friendly (e.g. uses appropriate keywords at an appropriate density)
	Representative of your brand values

Regardless of the size of your business, if you want to increase your sales you need the skills and expertise of professional copywriters.