Search Engine Optimization & Internet Marketing - What, Why, How

Search Engine Marketing

Why can't people find my website?

Gone is the day of putting up a website and waiting for visitors to come flocking in. With the increasing proliferation of competitor websites there is now alot of work in getting your website noticed.

The internet has revolutionized marketing in the last decade. Websites are now one of the most important marketing channels. Any company that cannot be found is providing their competitors with a heaven sent opportunity.

Definition

Search Engine Marketing (SEM) is a range of actvities to improve search engine referrals using either organic or paid search.

Search Engine Marketing

Why work to get your site listed in search engines?

	GET SEEN - Search engines are the primary method of finding information about a company and its products
	GET SEEN FIRST - Nearly 90% of search engine users abandon their query if the first 3 pages of results do not yield a result
	GET SEEN RIGHT - 36% of search engine users believe companies with websites listed in top positions in natural search results are the market leaders in their categories

Natural (Organic) Search Rankings are very effective at driving traffic and generating quality leads.  If the visitor is in control, there is a higher likelihood they will proceed.  A visitor reaches your site by making a number of very specific choices, choices that qualify him above most other visitors.  The visitor has:

	Selected to use a search engine to find the product or service that he requires
	Selected the keywords or phrase that he thinks most appropriate
	Chosen your website from a list of the competition

Focus on visitors that are actively looking for you, but finding your competitors instead!

Search Engine Marketing

 How do we make your site work?

Put simply, we:

	Analyse what words your customers use to find you (Keyword Research)
	Make your website "search engine friendly" (Web Page Optimization)
	Ensure the words are prominent in your website (Content Optimization)
	Develop links from trusted sites to your website (Link Development)
	Register your site with search engines and directories (Submission)
	Measure (Web Analytics)

It takes time to get listed appropriately in the search engine rankings. Where time is of the essence we recommend paid search (PPC) campaigns...(Pay per click (PPC) read more)