Search Engine Marketing Charging Structure

Charging Structure

Pricing is by core activity:

Each section is chargeable and charges vary according to services required.

Website Audit

Analysis & research

The audit report is our research phase and consists of:

	Reviewing overall site visibility, benchmarked against competitors
	Reviewing your site and its features, content and optimization.
	Carrying out detailed keyword research

The charge is based on the number of competitors required for comparison.  The audit report provides recommendations to upgrade your site.

Website Optimization

Site changes and upgrades

Our engineers carry out site changes.  This includes optimizing your pages as well as setting up for example your file naming and developing and inserting links, analytics.  At the end of this stage we carry out all the submissions.

The charge for website optimization depends on the size and current status of the website.

Website Evaluation

Performance reporting

We report monthly on the status of your site in the search engine listings. 

These reports include:

	Overall visitor numbers
	What search keywords are they using?
	Number of page views
	Time on site
	Referrer links
	Page ranking

In addition we offer an Enhanced Service. 

This includes the Basic Service plus 

	Proactive management of your site reviewing position and competitor activity
	Page changes to maximise search engine listing
	Unlimited site updates
	Link building

The charges for our enhanced service is dependant on size of site, level of updates and competitiveness of sector.