Our Website Optimization & Evaluation Process

How We Work - Overview

How we work can be broken down into 3 core activities:

Audit - analysis & research

A complete audit of your website including your competitive environment and  page usability.  Depending on project scope we may also carry out keyword research.

Optimize - site changes & upgrades

Any issues identified in the audit report are corrected during the website optimization process and dependant on project scope we may rebuild or change elements of the site.  In addition we often develop revised keyword focused content and page links.

Evaluate - analytics & recommendations

We review your website statistics regularly. The objective is to understand visitor interaction with the site and to ultimately increase visitor conversions.

Process Map

Our Site Optimization Process map

How We Work - Website Audit

Analysis & research

As part of the search engine optimization (SEO) process, Orchid Marketing conducts an analysis and research phase concentrating on:

	Review overall site visibility, benchmarked against competitors
	Review your site and its features, content and optimization
	Review the competitor landscape and the site implications
	Review similar industries and their sites to look for competitive advantage
	Carry out detailed keyword research for both SEO and pay-per-click (PPC) programs
	Review the SEO aspects of any site databases

The final action in this phase is to document all our discoveries and deliver them to you in the form of a detailed audit report.  For more information go to Website Audit.

How We Work - Website Optimization

Site changes & upgrades

During the setup phase we implement the agreed recommendations from the audit report.

	Site specification is prepared
	Webpages are upgraded to reflect code and meta tag changes
	Revised content is entered (If scope demands)
	Site structure is changed
	Naming nomencalture is implemented
	Statistics code is entered

On completion of these changes, we launch your optimized website, including:

	Directory submission
	Sitemap creation and submission
	Link training programme
	PPC if requested

For more information go to Website Optimization

How We Work - Website Evaluation

Analytics & recommendations

Optimizing and managing a website is NEVER completed, the landscape is continually changing due to competition or search engines algorithm changes.

The evaluation stage is where we start managing the visitor interactions and seeking to ensure our efforts are rewarded with a high search engine ranking position and the all important visitor conversions.

The base website statistics continually reviewed are:

	Visitor numbers
	Page views and time on site
	Page bounce rates
	Conversion rates
	Keyword usage

For SEO, Orchid Marketing monitors your visibility in organic search results and makes recommendations to further improve visibility.  For more information go to Website Evaluation.