Website Architecture and its importance to Search Engine Marketing success

Website Optimization

Many web development companies focus on the look and feel of a website.  This can often cause the webpages to be difficult or impossible to read by the search engine robots reducing the chances of being listed highly in the search engines.

If a search engine cannot find you then neither can your target market.

Definition

Website optimization is an integral part of any search engine marketing strategy.  It is the practice of reviewing and re-developing the code and structure of a website to ensure it works in line with the methodology search engines use to index website pages.

Website Optimization

Not being found = NO customers

A search engine spider collects the information in a website to rank and rate sites with its listing algorithms.  If your website:

	Information is not available
	Hard to find
	Badly written
	Inconsistent
	Does not follow design protocol

Then your page may not be found by the search engines. 

	The site will not be indexed (or not indexed properly)
	The site will not be listed when a search is done on your keywords

This means VISITORS WILL NOT FIND YOUR SITE.

Website Optimization 

How we optimize

The website audit is part of our standard search engine optimization management service.   As part of this audit we review the website architecture and page construction.  These factors are key ingredients in improving website visibility.

Based on our findings we then update the website:

	Upgrading your web page architecture
	Updating, creating and focusing your metatagging
	Developing internal linking
	Improving your hosting (If neccessary)

Our objective is to give the search engines what they want without chasing the latest technique or ‘black hat’ trick.