Website Development in a Search Engine Friendly way to ensure a good Ranking

Search Engine Friendly Web Development 

Definition of a good website

Can your website be easily found?  Can your visitors easily find what they are looking for?  A  search engine friendly and customer centric website has the following traits:

	Search Engine Friendly	Can be read by the search engines and found by visitors
	Look and feel	Is attractive and reflects brand values
	Ease of use	Enables the visitor to find relevant information quickly
	Content	Provides sufficient information for immediate questions
	Stickiness	Is interesting and up to date
	Functionality	Provides sufficient functionality to enable the visitor to go to the next stage

Development skills

When selecting your web development company look for 2 core skills:

• Marketing and web usability background
• Ability to ensure the site is search engine friendly

That way you get a site that first gets found and then successfully converts visitors into customers.

Search Engine Friendly Web Development

Why have a website?

We can quote internet penetration statistics, broadband implementation figures all day, the fact is the internet has and will continue to change our lives in ways that we never thought possible.  Put simply, if you don't have a website then it is an opportunity for your competitor to take ALL your online business.

 We develop our websites to normally ensure they achieve 1 or more of the following goals: 

	Sales	Ring the tills in your online store
	Off line sales	Let people research online and then drive them to your shops or your telesales department
	Leads	Find new customers, let them research online and then ask for your help with problems
	Awareness	Tell your story and get them to interact with you
	Information	The more you assist a customer the more he trusts you – one day he will buy from you
	Persuasion	Change someone’s mind, his perception may be based on your competitors advertising – this is your opportunity to change it

Search Engine Friendly Web Development 

Our Process

Our web development broadly follows the same process: 

	Discovery	Understand your business and your web requirements
	Planning	Project definition
	Development	Specification and coding
	Testing	Ensure that the site works the way it was intended
	Review	Continually review the site to ensure it remains "best in class"

Integral to the process we ensure your site includes statistics, is designed for ease of managment, is customer focused and of course search engine friendly.

Why us?

By focusing on functionality, usability and search engine optimization, during the web design and development process, Orchid Marketing ensures you achieve the best return on investment. We look to help you achieve your marketing objectives, building your business online.