Internet Marketing Charges
Paid Search
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Initial one off setup fee - online research system setup, keyword research
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Ongoing campaign management and reporting fee - percentage of spend plus set up charge for additional keywords
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Email Marketing
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Initial one off setup fee - system setup, briefing and online research |
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Design and creation fee - priced per campaign based on number of campaigns and complexity
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Test and mailout fee - per email
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Article/Press Optimization & Distribution
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Initial setup fee - briefing, objectives, audience, messages, Keyword research
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Copy adjustment or rewrite - charge per word
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Article distribution - per "mailout"
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Online Advertising Charges
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Initial setup briefing - objectives, audience, budget, campaign plan
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Ongoing campaign management and reporting fee - usually percentage of spend
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