Website Development Process - A well visited & converting site

Brief 

Before starting any development we carry out up front planning.  To start the process we ask for a website brief.   The brief, once approved, is fleshed out and turned into a website specification, the blueprint for functionality, layout and ultimately the programming of your website.  It is important the brief is written by yourselves, however rest assured we can help you! The website specification will be written by ourselves and of course both documents will be approved by you.

The brief comprises of:

Website strategy

	Marketing goals
	Competitive analysis
	User requirements
	Branding strategy
	Metrics – what does success look like?

Functionality requirements

	Functionality required
	Ideas for future requirements or expansions

Creative strategy

	The proposed visual design direction
	Who is the audience? What are their characteristics? What “story” should the site tell?
	What tone and imagery should be in the site?

Content plan

	Copy - optimised or not?
	Imagery – how much and where from?

Planning

	Pagination	Plan what the pages are going to be and their content
	Keyword Research	Establish what words customers actually use to find the products and services you are offering
	Design Brief	Develop the designs in line with the brief
	Functional Spec	What applications are going to be present in the site and what is their configuration
	Content Deliverables	Who is supplying what copy and the image "lightbox"

Once all the plans and deliverables are signed off we go into the construction phase.

Construction

	Development specification	What is going to be built and how, complete with the naming and metatag specification
	Copy production	Copy production
	Image insertion	Image upgrading and insertion
	Statistics setup	Develop the KPI's and the methodology of measuring which pages

Following completion of the construction we go through a test programme to ensure no mistakes, a site that is functionally correct and of course search engine friendly.