Website Analytics - Measure Visitor Interaction enabling Site Improvements

What are Website Analytics?

Some of the things our new customers say:

• "I have lots of visitors and no enquiries"
• "People seem to be coming into my site and leaving immediately"
• "All this money and time on our website and I still don't know what it is delivering"

Definition

The Web Analytics Association defines web analytics as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives."

The Internet as a marketing channel, enables you to measure every visitor interaction with your website.  Website Analytics provides you with statistics on your visitors, traffic patterns, marketing campaigns, conversion dynamics and more.

Find out where people are coming from, which sites are promoting you successfully and what online advertising is working.

Standard Website Analytics Service

We offer an Analytics Service with all websites developed by Orchid Marketing.  The analytics pack enables you to measure every visitor interaction with your website, providing statistics that identify:

	Overall visitor numbers
	Where your visitors are coming from
	What search keywords are they using?
	Number of page views
	Time on site
	Referrer links
	Page ranking

There was a time when marketing was 50% intuition.  Now, every visitor counts and can be counted.  It is now more critical than ever to understand and react to what your visitors are doing on your site.  By understanding your visitors we can:

	Develop appropriate web page copy
	Adjust navigational links to reduce visitor choke points
	Align your selling methodology with the visitor's buying style
	Design pages to encourage conversion

For those clients who require more detailed analysis we also offer an Enhanced Analytics service.

Enhanced Website Analytics Service

Our Enhanced Analytics Programme provides all the information covered in the Standard Analytics pack and more. We review your site monthly and identify choke points or exit pages that are showing higher than average exit stats or lower than average conversion ratios.  In essence, we look to diagnose specific website problems.

To do this we:

	Develop conversion funnels – direct visitors through the site
	Establish dropout points - identify where customers exit the site
	Gain insight to inbound paths from search engines – provide information to modify your SEO marketing strategy