Design Intuitive Websites to improve User Experience & Visitor Conversion

Website Design

Definition

Research tells us website visitors have less and less patience with badly designed websites.

Overall the design of a website is differentiated by 2 things

	Look and feel	Is the site attractive? Does it reflect the brand values?
	Ease of use	Navigation - can I find the information that I want quickly?

If at any stage a customer gets frustrated, bored or cannot find out what he wants QUICKLY then the competition is only a click away.

Look and feel

Does the site reflect your brand, is it of sufficient quality and does the page appear attractive to the eye?   Is it obvious to the target market the website delivers?

As the online embodiment of your organisation's brand and values, a strong creative design in keeping with your site's message and audience is vital.

Ease of use

Are the menus logical and easy to use?  Are they intuitive?  Do they show me where I am?  Are the words in the menus self explanatory and of course can a search engine spider them?

Website Design 

Creative and brand values

Our creative design services ensure your site represents your brand and values and creates a strong first impression that is reinforced through an intuitive user interface.

At the design phase of each project we discuss with you your brand values and market positioning to establish the most appropriate direction for the site's visual design.  We can adapt existing materials for the web, ensuring brand consistency across your marketing mix.  Following this we develop a range of designs for your intial viewing and feedback.

Interface and usability

As a specialist web agency, our design approach encompasses both traditional aesthetics and conceptual design work as well as the specialist web disciplines of usability and user interface design.

We focus on how pleasant your site is to use and how easy it is to find your way around.  We use design to enhance your site's message and its effectiveness at reaching your target audience.